The BC Francophone Federation

I previously worked for The BC Francophone Federation, a local non-profit organization, where I was the Head of the Communications Department for two years.

I created, implemented and oversaw online & offline communications strategies to promote the organization.

I also led and trained the communications team (7 amazing assistants, copywriters and coordinators over 2 years).


reduced the website bounce rate from 59.7% to 3.8%

modernized the visual identity | new design guidelines print & digital

created a 75 years anniversary identity and planned one year of festivities

organized about twenty events, including a private launch at the VanDusen Garden | 10 sponsors, 150 guests & media

Marketing Collateral

Annual Report

+ Graphic Design

Media Kit | Online Directory

Marketing Strategy & Deployment
Social Media + Mailchimp + Advertising Campaign

Revamped Strategy

Marketing & Communications Strategy & Deployment
Offline & Online

"During my time at the BC Francophone Federation Alice lead multiple long-term projects with scare resources. Her approach to managing her staff is a good balance between giving them the tools they need (e.g. CMS training), holding them to deadlines, and pushing people to always improve their skills in a supporting manner. She instilled a friendly and respectful atmosphere in the office, with good direct communication."

Pierre Chauvin, a Former Assistant, now the Executive Director at Radio Victoria
75 years Anniversary

Marketing & Communications Strategy
E.g. Video Proposal

"I enjoyed working with Alice on many projects. She is a talented coworker who can be relied on to, bringing innovative ideas to our team. Her expertise, as well as her project leadership skills and sense of creativity, make her an excellent collaborator in the communications field."

Elodie Vialatte, a former colleague at the Federation, now Program Officer at the Government of Canada